American bistro TR Fire Grill debuts in Malaysia

Aug 11, 2017Updated Jun 1, 20251 min read

In its first overseas venture, American restaurant chain TR Fire Grill has launched in Pavilion Kuala Lumpur.

Owned by Romacorp restaurant group, the award-winning concept first opened in Florida in November 2015. Its Malaysian business is owned and run by Pier Seafood, a wholly owned subsidiary of Revenue Valley, which already has a Romacorp brand, Tony Roma’s, run through its Grand Companions subsidiary.

“Our chef-driven aesthetic uses local ingredients and flavours,” says Romacorp president/CEO Bradley Scher. The company also has a TR Fire Grill bistro in Hawaii.

Meats and vegetables are smoked in-house daily using hickory wood. Its steaks are free of antibiotics, hormones or genetically modified organisms. Sauces and specialty condiments are made in-house, and craft cocktails are made with liquors aged in small oak barrels or infused with fresh fruit and spices.

Seating more than 180 guests, the restaurant has a cigar room and a full bar.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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