Amazon launches entry-level celebrity-esque eyewear line
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Amazon‘s latest product launch through Amazon Exclusives is a Hollywood-backed affordable but luxury-like eyewear line Privé Revaux Eyewear.
The line will include 100 styles of frames and polarized lenses. Each will retail for $29.95.
The brand was founded by fashion entrepreneur David Schottenstein who comes from the same family that created DSW and American Eagle. Schottenstein has enlisted major Hollywood talent in actors Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven. They will not only contribute to marketing but also to product development and the overall brand vision.
Privé Revaux Eyewear is the latest brand diving in to disrupt the premium eyewear market. With heavy hitters Marchon and Luxottica holding virtually the entire market, it joins an energetic group of small brands attempting to change the landscape and make luxury eyewear more affordable. The brand’s advertising tagline is appropriately “Now everyone can be anyone.”
“I wanted to get involved with a sunglasses company and create something that was fly and affordable for people” says Foxx.
Privé Revaux Eyewear features styles designed to invoke iconic personas. Style names include The Supermodel and The Jetsetter. The brand’s digital campaign shows Foxx, Steinfeld, Benson and Piven asking “Who do I want to be today?” with answer being “reframe yourself”.
In addition to digital, Privé Revaux Eyewear will release a full length video featuring the actors who will also appear in individual ads. A full catalog is available both on Amazon and on the company’s site.
Privé Revaux Eyewear is available now through presale on the brand’s own website. It will officially launch globally through Amazon Exclusives on June 2, 2017.
Questions & Answers
Q.What is the official launch date for Privé Revaux Eyewear on Amazon Exclusives?
What is the official launch date for Privé Revaux Eyewear on Amazon Exclusives?
The eyewear line is scheduled for an official global launch through Amazon Exclusives on June 2, 2017. It is currently available for presale on the brand’s own website.
Q.Who are the celebrities involved with the Privé Revaux Eyewear brand?
Who are the celebrities involved with the Privé Revaux Eyewear brand?
Actors Jamie Foxx, Hailee Steinfeld, Ashley Benson, and Jeremy Piven are involved. They contribute to marketing, product development, and the overall brand vision.
Q.What is the retail price point for each pair of glasses in the Privé Revaux Eyewear line?
What is the retail price point for each pair of glasses in the Privé Revaux Eyewear line?
Each pair of frames, which include polarized lenses, will retail for $29.95. This pricing positions the line as an affordable yet luxury-like option in the market.
Q.How many different styles of frames will be offered in the Privé Revaux Eyewear collection?
How many different styles of frames will be offered in the Privé Revaux Eyewear collection?
The Privé Revaux Eyewear line will include 100 distinct styles of frames. These styles are designed to evoke iconic personas, with names like The Supermodel and The Jetsetter.