Amazon expands anti-counterfeit project to Singapore
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Amazon has expanded its anti-counterfeit program Project Zero to seven new countries, including Singapore and Australia, taking the number of operational territories to 17.
The project combines Amazon’s technologies with brands’ knowledge of their own intellectual property to counter the trade in forged products. The system works by scanning the more than 5 billion attempted daily product listings on Amazon for suspicious products, using a machine-learning algorithm that is constantly improving.
Project Zero also provides a self-service tool allowing brands to directly remove counterfeit goods listings from Amazon stores.
More than 10,000 brands have already enrolled in the initiative.
“Amazon is committed to protecting our customers and the brands we collaborate with worldwide,” said the firm’s VP of worldwide customer trust and partner support Dharmesh Mehta.
“Project Zero has been a leap forward in protecting brands, especially for those that use all three of its components.”
Brands currently using Project Zero that already have a trademark enrolled in one of the newly added countries can use it automatically in their additional stores.
Questions & Answers
Q.How does Project Zero identify counterfeit products listed on Amazon?
How does Project Zero identify counterfeit products listed on Amazon?
The system scans over 5 billion daily product listings on Amazon for suspicious items. It uses a constantly improving machine-learning algorithm to identify potential forged products before they reach customers.
Q.What tools does Project Zero offer to brands to combat counterfeiting?
What tools does Project Zero offer to brands to combat counterfeiting?
Project Zero provides a self-service tool that allows enrolled brands to directly remove counterfeit goods listings from Amazon stores. It also combines Amazon's technology with brands' intellectual property knowledge.
Q.Which countries has Amazon recently added to its Project Zero anti-counterfeit initiative?
Which countries has Amazon recently added to its Project Zero anti-counterfeit initiative?
Amazon has expanded Project Zero to seven new countries, including Singapore and Australia. This expansion brings the total number of operational territories for the project to seventeen worldwide.
Q.Are brands that are already enrolled in Project Zero able to use it in the new countries?
Are brands that are already enrolled in Project Zero able to use it in the new countries?
Yes, brands currently using Project Zero that already have a trademark enrolled in one of the newly added countries can automatically use the programme in their additional stores within those regions.
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