Skip to content
General

Amanda Woo appointed as CEO of airasia super app

By Sarah Chen
1 min read
Airasia OutShop
Airasia OutShop
In this article (4)

AirAsia Group Bhd’s website, airasia super app, previously known as airasia.com, has appointed Amanda Woo as chief executive officer effective May 19, 2021.

Woo will replace Karen Chan who will be assuming a board position with the super app business.

With over 15 years of experience in e-commerce, lifestyle brand and retail marketing with prominent global brands, Woo’s leadership has been instrumental to the expansion of AirAsia’s business in key Asean markets.

Her notable achievements include AirAsia’s entry into new markets in Indochina and turnaround of the Indonesian market.

She was promoted in early 2019 to chief commercial officer whereby she was part of the founding team of the airasia super app.

As chief executive officer. Woo will continue to accelerate the growth of airasia super app, the company said in a statement.

Woo looks forward in working closely with the management team and dedicated Allstars across the region to achieve the goals that have been set out for airasia super app.

“The combination of an incredibly talented pool of Allstars, strong leadership team and a global footprint forms an unparalleled opportunity for a consumer-centric super app that will be an important part of the airasia group ecosystem, and a key revenue stream,” she said.

Questions & Answers

Q.

What is the new CEO's prior experience?

A.

Amanda Woo has over 15 years of experience in e-commerce, lifestyle brand, and retail marketing. Her background includes working with prominent global brands before joining AirAsia.

Q.

What were Amanda Woo's key achievements before this appointment?

A.

Woo's notable achievements include facilitating AirAsia's entry into new markets in Indochina and turning around the Indonesian market. She was also part of the founding team for the super app.

Q.

What is the role of the previous CEO, Karen Chan, now?

A.

Karen Chan, the previous CEO, will be assuming a board position with the airasia super app business. The article does not specify any further details about this new role.

Reader pulse

Woo's CEO appointment for airasia super app is:

23,975 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready