Altelier D’Auchel Hong Kong store opens

French leather goods brand Altelier D’Auchel has opened its first retail store in the territory.

Altelier D’Auchel Hong Kong is located on the 14th floor of Lyndhurst Tower, 1 Lyndhurst Terrace in Central.

The label makes leather goods to order, with price tags ranging from HK$40,000 to $300,000, depending on the materials, style and colours chosen. Once ordered, a bag takes anywher from a fortnight to a month to be created.

A truly artisan brand, Altelier D’Auchel employs craftsmen who have trained in the traditional techniques at the Compagnons du Devoirs, which is a French apprentice training organisation dating back to the Middle Ages where master craftsmen and artisans train apprentices in a craft. After qualifying, the designers have to spend another 10 years at a name atelier to make the grade.

Altelier D’Auchel sent master craftsmen from France to Hong Kong to celebrate the exclusive store’s opening and to provide a live demonstration of the art of making fine handbags.