AllSaints Mexico makes its debut in Mexico City

UK fashion retailer AllSaints has opened its first store in Mexico as it begins a Latin American expansion.

The 2368 sqft AllSaints Mexico store has opened in Mexico City’s Antara shopping centre.  It stocks menswear and womenswear collections and lines from the autumn/winter 2016 range and Capital Collection handbags.

Like stores elsewhere in the world, the AllSaints Mexico store features distinctive tailor-made fixtures and handcrafted industrial display units, and wall-mounted vintage sewing machines set against an LED backdrop.

AllSaints chose Grupo Sordo Madaleno as its local partner, a company which operates fashion, toy and cosmetics franchises across 25 Mexican retail locations.

AllSaints CEO William Kim, said expansion in Latin America has always been an integral part of the retailer’s growth strategy.

“With over 50 years expertise in the Mexican retail sector, Group Sordo Madaleno was an obvious partnership choice for us. Not only does it excel in its existing market, it shares our passion for exceptional customer experience and bringing AllSaints’ contemporary designs and premium quality collections to fashion lovers in Mexico.”

Late last year, AllSaints opened stores in Peru and Chile. It now has 220 directly operated stores, franchises, concessions and outlets in 23 countries including the UK, Europe, North America, Asia and the Middle East.