Alipay Hong Kong Taxi Payments Could Be Its Killer App

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It’s one country, two systems for Alipay as it focuses on retail payments in Hong Kong, a special administrative region of China, with a separate mobile app from the one it uses on the mainland.
Alipay announced the launch of its Hong Kong version e-wallet Alipay HK, which is the first time for this Internet payment service provider to launch an overseas version app.
Alipay started providing services in Hong Kong in 2007. In August 2016, they gained a third-party payment license issued by Hong Kong Monetary Authority and Alipay Hong Kong company is one of the first batch of payment license owners. Now Alipay HK has finally been launched after a few months of preparation.
With the launch of Alipay HK, Hong Kong users will be able to use Alipay services by binding their credit cards of Hong Kong local banks or balance recharges, and they can use Hong Kong dollars to complete payment directly. Alipay HK provides three major services, including code-scanning payment, vendor offers, and stamp collection.
Alipay HK will gradually launch more functions like mobile phone fee recharges; payment for water, electricity, and gas bills; online transfers; taxi payment; and insurance payments.
The taxi payments are of special significance. Currently the Octopus payment card in Hong Kong is ubiquitous and can be used for both public transportation and retail payments. But Octopus cannot be used for paying of taxi trips. Octopus had a small, brief test of taxi payments a few years ago, but it failed to launch the service in Hong Kong. If Alipay could overcome the taxi payment obstacle, it could grab a new, underserved market.
For global expansion, Alipay’s parent company Ant Financial has realized e-wallet cooperation with partners in India, Thailand, South Korea, Philippines, and Indonesia. With the launch of Alipay HK, Ant Financial’s services now reach six overseas countries and regions.
Questions & Answers
Q.What is the key difference between the Alipay app used in mainland China and the newly launched one for Hong Kong?
What is the key difference between the Alipay app used in mainland China and the newly launched one for Hong Kong?
Alipay HK is a separate mobile app specifically designed for the Hong Kong market. It allows users to bind local credit cards or use balance recharges and complete payments directly in Hong Kong dollars.
Q.What significant market gap might Alipay HK fill that the established Octopus card has not managed?
What significant market gap might Alipay HK fill that the established Octopus card has not managed?
Alipay HK could address the underserved market of taxi payments. The ubiquitous Octopus card is not used for taxi trips, and its previous trial for this service in Hong Kong failed to launch.
Q.What services are currently offered by Alipay HK and what future functions are planned?
What services are currently offered by Alipay HK and what future functions are planned?
Currently, Alipay HK offers code-scanning payment, vendor offers, and stamp collection. Future functions include mobile phone fee recharges, bill payments, online transfers, and insurance payments.
Q.When did Alipay first begin offering services in Hong Kong, and when did it obtain its payment license?
When did Alipay first begin offering services in Hong Kong, and when did it obtain its payment license?
Alipay started providing services in Hong Kong in 2007. They obtained a third-party payment license from the Hong Kong Monetary Authority in August 2016.
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