Alibaba’s Freshippo sales soar during virus outbreak
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Sales are soaring for Alibaba’s fresh-food chain Freshippo in the wake of the coronavirus outbreak.
With many Chinese nationals being advised to stay at home during the course of the epidemic, demand for fresh food and household items has soared. Buyers are purchasing more items in bulk so as to reduce contact with home-delivery personnel.
A spokesperson for Freshippo revealed that it has prepared 250 tons of packaged vegetables and 80 tons of bulk vegetables for around 50 Shanghai stores, six times above its normal volume.
Freshippo’s head of vegetable procurement Huang Yifan said that the group is planning to ship an extra 100 tons of fresh vegetables from its supplier farm regions every day.
Similar increases have been reported by Walmart’s delivery business in the region, JD Daojia, with reports of a five-fold increase in sales volume.
Questions & Answers
Q.Why have Freshippo's sales increased significantly during this period?
Why have Freshippo's sales increased significantly during this period?
Demand for fresh food and household items has soared because many Chinese nationals are advised to stay at home during the coronavirus outbreak. Shoppers are also buying more in bulk to minimise contact with delivery staff.
Q.What measures has Freshippo taken to meet the increased demand for vegetables?
What measures has Freshippo taken to meet the increased demand for vegetables?
Freshippo prepared 250 tons of packaged and 80 tons of bulk vegetables for 50 Shanghai stores, six times its normal volume. They also plan to ship an extra 100 tons of fresh vegetables daily from supplier farms.
Q.Have other delivery services in the region experienced similar increases in sales?
Have other delivery services in the region experienced similar increases in sales?
Yes, Walmart's delivery business, JD Daojia, has also reported significant increases. They have seen a five-fold increase in their sales volume in the region.
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