Alexander McQueen opens Tokyo flagship store
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British fashion label Alexander McQueen has opened a flagship store at Omotesando, Tokyo.
Located in the shopping complex Oak Omotesando, the store occupies a 253sqm space and spans two stories. The first floor houses women’s clothes and accessories while the second floor features apparel and accessories for men.
The Alexander McQueen Omotesando concept is a result of the collaboration between creative director Sarah Burton and architect Smiljan Radic. The store exterior features glass floor-to-ceiling doors and windows with grey metal frames, allowing customers to see into the store from the outside. The interior uses woods such as oak or walnut as the main material, creating a warm ambiance.
The storehouses four fitting rooms designed in a glass cylinder shape with butterfly-patterned curtains. The patterns were previously featured in the brand’s Fall/Winter 2018 and 2019 Collection.
Questions & Answers
Q.Which specific location in Tokyo did Alexander McQueen choose for its new flagship store?
Which specific location in Tokyo did Alexander McQueen choose for its new flagship store?
The new Alexander McQueen flagship store is located at Omotesando, Tokyo. It is situated within the shopping complex known as Oak Omotesando.
Q.What design collaboration was behind the concept for the new Omotesando store?
What design collaboration was behind the concept for the new Omotesando store?
The Alexander McQueen Omotesando store concept is the result of a collaboration between the brand's creative director, Sarah Burton, and the architect Smiljan Radic.
Q.What distinctive design feature is included in the fitting rooms of the new store?
What distinctive design feature is included in the fitting rooms of the new store?
The store's four fitting rooms are designed in a glass cylinder shape. They feature curtains patterned with butterflies, a motif previously seen in the brand’s Fall/Winter 2018 and 2019 Collections.
Q.How is the store organised across its two levels regarding product categories?
How is the store organised across its two levels regarding product categories?
The first floor of the store is dedicated to women’s clothing and accessories. The second floor features apparel and accessories specifically for men.
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