Alberta Ferretti opens new store in Shanghai
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Italian fashion label Alberta Ferretti, part of the Aeffe group, has opened its first monobrand store in Shanghai.
Covering 350sqm over two floors, the China flagship store is in the Shanghai Center in the Jingan district.
Designed by Milan’s Storage Associati architectural firm, the boutique has two feature windows overlooking Nanjing West Road. Inside, the two levels are connected by a veined-marble staircase and pink glass. The space is characterised by pastel-coloured seats and rounded glass benches embellished with myrtle briar and golden metal.
The store offers ready-to-wear collections and accessories, plus a limited-edition line of cocktail and evening dresses.
Guests at the official opening of the store included actresses Chen Ran and Liu Tao, and supermodel You Tianyi.
Aeffe also controls the fashion houses Moschino, Philosophy by Lorenzo Serafini and Pollini.
Questions & Answers
Q.Which company owns the Alberta Ferretti brand?
Which company owns the Alberta Ferretti brand?
The Italian fashion label Alberta Ferretti is part of the Aeffe group. Aeffe also controls other fashion houses such as Moschino, Philosophy by Lorenzo Serafini, and Pollini, according to the article.
Q.What kind of items will the new Shanghai store sell?
What kind of items will the new Shanghai store sell?
The new store in Shanghai will offer Alberta Ferretti's ready-to-wear collections and accessories. It will also feature a special limited-edition line of cocktail and evening dresses for customers.
Q.Where is the new Alberta Ferretti store located in Shanghai?
Where is the new Alberta Ferretti store located in Shanghai?
The store is located in the Shanghai Center, specifically within the Jingan district. It is described as the China flagship store and features two windows overlooking Nanjing West Road.
Q.What design features are present inside the new boutique?
What design features are present inside the new boutique?
Inside, the two floors are linked by a veined-marble staircase and pink glass. The space features pastel-coloured seats and rounded glass benches, which are embellished with myrtle briar and golden metal.
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