Today, the Indian advertising industry is in a flux, with more than 750 million mobile users increasingly spending more time on their mobile screens – an average of about 5 hours daily, according to an App Annie report. With reducing attention spans, brands are increasingly looking towards innovative mobile-first ad formats to connect with this next-generation audience, capture their attention and build awareness.
Commenting on this, Adarsh Nair, CEO of Airtel Digital, said, “The biggest benefit of 5G is that it allows us to do more with low-latency. We are leveraging this technology to create India’s first ever immersive VR advertisement that offers brands a direct connect to consumers in a mobile-first environment. Brands can leverage this to create engaging, immersive and personalized experiences for their customers.”