Airtel adopts BI platform from Cloudera

India’s Bharti Airtel has adopted Cloudera Enterprise as part of efforts to build a 360-degree view of its customers in India.

The deployment aims to help the operator better leverage customer data to execute successful omni-channel campaigns and influence buyers in India’s highly competitive market.

Airtel’s product offerings in India include wireless and fixed services, mobile commerce, high speed DSL broadband, IPTV, DTH, and national and international long distance services to carriers.

With over 265 million customers across its India operations, Airtel needs to make sense of and leverage the huge volumes of customer and network data it collects on a daily basis from its multiple channels, which was previously stored in multiple traditional systems built over a period of time.

With Cloudera Enterprise now at the core of Airtel’s information architecture, the massive volumes of data are in a centralized location, and available to all business users and groups.

“As part of our digital journey at Airtel, our main focus is on providing the best customer experience with our new business intelligence (BI) and analytics platform, powered by Cloudera,” Airtel group CEIO Harmeen Mehta said.

“Now, we are able to gain an even greater technical edge, empowering our marketers with intelligent data and analytics to make better decisions and improve the entire customer lifecycle with customized offerings.”