AirAsia unveils first UFC-branded livery following sponsorship
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irAsia has launched the first UFC branded livery on an AirAsia Airbus A330-300, in collaboration with premier mixed martial arts (MMA) organisation UFC. This aircraft is the first of its kind in the world to feature the UFC branding, the press statement read.
According to Rene Valencia, UFC vice president, international marketing partnerships, the partnership between UFC and AirAsia is a testament to the passion behind both brands. Vice president of Asia Pacific at UFC, Kevin Chang also added that the brand is committed to growing the brand and sport in Asia, and this collaborative partnership will continue to help the brand do that.
“We are pleased to unveil this special livery as the Official Airline of the UFC in Asia. Fight fans have been eagerly awaiting the return of UFC to Singapore, and we are thrilled to be able to present Cowboy vs Edwards for their enjoyment,” Rudy Khaw, group head of branding, AirAsia added.
Last year, AirAsia had inked a deal with UFC to serve as the global brand’s first-ever “Official Airline” sponsor. This gives the airline rights to the signage and branding at select international events in 2018. In addition, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region.
Questions & Answers
Q.Which specific aircraft model has been given the UFC branding?
Which specific aircraft model has been given the UFC branding?
The UFC branding has been applied to an AirAsia Airbus A330-300. This particular aircraft is the first globally to feature the mixed martial arts organisation's branding, according to a press statement.
Q.What benefits does AirAsia gain from its sponsorship deal with UFC?
What benefits does AirAsia gain from its sponsorship deal with UFC?
AirAsia gains rights to signage and branding at selected international UFC events throughout 2018. The airline will also act as a presenting sponsor for specific UFC Fan Experiences across the region during the partnership.
Q.Who mentioned the upcoming 'Cowboy vs Edwards' event?
Who mentioned the upcoming 'Cowboy vs Edwards' event?
Rudy Khaw, the group head of branding for AirAsia, mentioned the 'Cowboy vs Edwards' event. He expressed excitement about presenting it to fight fans as part of UFC's return to Singapore.
Q.When did AirAsia first sign its deal to become UFC's official airline sponsor?
When did AirAsia first sign its deal to become UFC's official airline sponsor?
AirAsia inked the deal to become UFC's first-ever "Official Airline" sponsor last year. This agreement marked the beginning of their partnership, which includes branding and event sponsorship rights.
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