AirAsia resumes Singapore expansion following move to Terminal 4

In this article (5)
The AirAsia Group is resuming expansion in Singapore over the next few months, with the launch of three routes and capacity increases on two of its 15 existing routes. AirAsia’s virtual hub in Singapore will increase from 261 to 289 weekly departures, resulting in the highest level of capacity since 2015.
However, AirAsia’s Singapore capacity will still be lower than in 2013 and 2014, when it peaked at more than 300 weekly departures. At one point AirAsia had as much capacity in Singapore as the rival LCC groups Jetstar and Tigerair – despite not having a local affiliate.
AirAsia is keen to regain market share in Singapore and drive a new phase of LCC growth at Changi, which has experienced faster FSC growth over the last three years. AirAsia’s recent move to Terminal 4, which has self-service technologies embraced by AirAsia in its digitalisation push, provides a potential platform for faster growth.
However, T4 alone is not a panacea, and AirAsia needs a further reduction in its Singapore cost base in order to really accelerate its rate of growth at Changi Airport.
Questions & Answers
Q.What is AirAsia's planned expansion in Singapore over the coming months?
What is AirAsia's planned expansion in Singapore over the coming months?
AirAsia plans to launch three new routes and increase capacity on two of its current 15 routes. This will raise its weekly departures from 261 to 289, marking its highest capacity since 2015.
Q.How does the new capacity compare to AirAsia's historical presence in Singapore?
How does the new capacity compare to AirAsia's historical presence in Singapore?
The increased capacity will still be lower than in 2013 and 2014, when AirAsia's weekly departures peaked at over 300. At one point, AirAsia matched the capacity of rival LCC groups like Jetstar and Tigerair.
Q.Why is AirAsia's move to Terminal 4 considered a potential platform for growth?
Why is AirAsia's move to Terminal 4 considered a potential platform for growth?
Terminal 4 features self-service technologies that align with AirAsia's digitalisation efforts. This provides a suitable environment for the airline to pursue faster growth at Changi Airport.
Q.What does AirAsia need to achieve to accelerate its growth at Changi Airport?
What does AirAsia need to achieve to accelerate its growth at Changi Airport?
While Terminal 4 offers potential, the article states it's not a complete solution. AirAsia also requires a further reduction in its Singapore cost base to truly accelerate its growth rate there.
Reader pulse
Is AirAsia's Singapore expansion sustainable?
23,669 votes so far