AirAsia named “Most Influential Airline in China” at Beijing awards ceremony
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AirAsia was named The Most Influential Airline in China at the 2016 New Power of Travel Awards held in Beijing on Friday.
The awards, hosted by Sina Travel and Youku Travel websites, review the development and trends of China’s travel industry.
“The two websites evaluate travel-related companies and products based on the content and readership by over 800 million people who visit it.
“The awards honour outstanding companies and products as voted by users, and provide travel guides on airlines, hotels and destinations for travellers.
“The awards committee said AirAsia had influenced free and independent travellers in China with its young, passionate and creative brand image since entering the market,” it added.
Meanwhile, AirAsia North Asia President Kathleen Tan said the airline is focused on presenting the very best content on Chinese social media, as the country is a very important market for it.
“China is an incredibly dynamic market and we want to deliver an even better travel experience to our fans in China. This includes information on where to find the best food, hidden gems and great travel destinations where amazing memories can be made.
“In line with this, we are working hard with our travel tourism partners and local governments to bring the world to China and vice versa,” she added.
Questions & Answers
Q.What specific criteria did the awards committee use to select AirAsia for this honour?
What specific criteria did the awards committee use to select AirAsia for this honour?
The awards committee noted AirAsia influenced free and independent Chinese travellers with its young, passionate, and creative brand image. This recognition follows AirAsia's entry into the market.
Q.Which organisations were responsible for hosting the 'New Power of Travel Awards' ceremony?
Which organisations were responsible for hosting the 'New Power of Travel Awards' ceremony?
The New Power of Travel Awards were hosted by Sina Travel and Youku Travel websites. These platforms review the development and trends within China's travel industry.
Q.How do Sina Travel and Youku Travel assess companies and products for their awards?
How do Sina Travel and Youku Travel assess companies and products for their awards?
Sina Travel and Youku Travel evaluate travel companies and products based on content and readership from over 800 million visitors. Users then vote for outstanding companies and products.
Q.What is AirAsia's strategy for engaging with its Chinese customers?
What is AirAsia's strategy for engaging with its Chinese customers?
AirAsia focuses on presenting the best content on Chinese social media. They aim to deliver an improved travel experience, including information on food, hidden gems, and travel destinations.
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