AirAsia dares Singaporeans to dream with new campaign
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AirAsia’s new #DareToDream campaign, which is currently running in Singapore with the tagline “We Dare to Dream, So You Can Too”, aims to inspire by sharing personal stories, to encourage individuals to dream big, push limits and seize the day.
The campaign was motivated by AirAsia’s own success story, and credits its employees who have propelled AirAsia to where it is today. It runs until August 2018 on YouTube, Facebook and Channels 5 and 8. AirAsia will also seed its #DareToDream message on various other digital platforms through InSkin and S4M, and also run ad images on buses to further reinforce the brand messaging. The Smalls and Carat Singapore were involved in the campaign.
#DareToDream also shares the achievement of one of the airline’s All-Stars, Captain Suwapich Wongwiriyawanich, who dared to dream and made it come true. She is the first female A330 pilot in AirAsia Thailand.
“At AirAsia, one of our core values is to dare to dream and we want to inspire our employees and guests to do so too. No dream is too big,” AirAsia Singapore, head of marketing, Sharon Cheong, said.
Questions & Answers
Q.What is the primary goal of AirAsia's new #DareToDream campaign?
What is the primary goal of AirAsia's new #DareToDream campaign?
The campaign aims to inspire individuals to dream big, push limits, and seize the day by sharing personal stories. AirAsia hopes to encourage both employees and guests with this message.
Q.When and where is the #DareToDream campaign being run?
When and where is the #DareToDream campaign being run?
The campaign is currently running in Singapore and will continue until August 2018. It is featured on YouTube, Facebook, Channels 5 and 8, and various other digital platforms, as well as on bus advertisements.
Q.Which specific individual's achievement is highlighted within the campaign?
Which specific individual's achievement is highlighted within the campaign?
The campaign highlights Captain Suwapich Wongwiriyawanich, who is celebrated as the first female A330 pilot in AirAsia Thailand. Her story exemplifies daring to dream and achieving it.
Q.Which companies were involved in creating or distributing the campaign?
Which companies were involved in creating or distributing the campaign?
The Smalls and Carat Singapore were involved in the campaign's development. InSkin and S4M are also mentioned for seeding the message across digital platforms.
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