AirAsia Beauty launches in Malaysia and Indonesia as part of expansion plan

AirAsia.com’s Super App has launched its latest AirAsia Beauty product offering in Malaysia and Indonesia. Acknowledging the growing market demand for beauty and skincare products, AirAsia beauty has revealed a rapid expansion plan within the Association of Southeast Asian Nations.

AirAsia Beauty has curated a range of products including skincare catering to all skin-types and fragrances, bath and body supplements for pampering.

Accessible via the AirAsia super app (under the beauty tab) and at airasia.com/beauty, the platform features a wide range of brands including History of Whoo, Dr. Morita, Mediheal, The Mineraw, farmskin, Clio, Dashing Diva and Cosrx.

AirAsia beauty currently delivers within Klang Valley, Malaysia and Jakarta, Indonesia by Teleport, AirAsia digital’s logistics venture.

Lim Ben-Jie, Head of Commerce, AirAsia Super App said: “E-Commerce and home shopping has now become part of our daily life. From our experience with AirAsia shop, we observed remarkable demand for our beauty products, and we decided to carve out AirAsia beauty as a standalone service, offering authentic beauty products delivered to your doorstep.

“We hope to share our products to the people of Asean by leveraging on AirAsia’s unique internal talent, none other than our cabin crew and grooming instructors who are the perfect beauty ambassadors. Beauty is part of their everyday regime and they are experts on always looking great and flawless.

“The addition of AirAsia beauty will further diversify our Super App lifestyle offering, bringing us a step closer to becoming Asean’s leading one-stop lifestyle and travel app.”

AirAsia beauty is currently offering up to 50% off selected brands and free delivery within Klang Valley. Shoppers can also pay with BIG Points to save more and earn BIG Points each time they spend on AirAsia beauty.

Ben-Jie added: “With AirAsia beauty, consumers can look forward to an integrated online shopping experience supported by real personal beauty tips, product reviews, and favorite picks from our Allstars and other users.

“Beauty is a continuous journey; besides providing consumers with the best items for their skin and delivering them to their doorstep, we are also here to give more resources in helping one to become their best self.

“Kicking off in the Klang Valley in Malaysia and Jakarta in Indonesia, we have plans for nationwide expansion in Malaysia, Indonesia and other Asean markets. We are working closely with various brands to introduce new products and exclusive bundles soon, so stay tuned for more exciting developments from AirAsia beauty.”