AirAsia bags gold at Putra Brand Awards 2015 for 6th consecutive year
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AirAsia Bhd emerged the gold recipient for the “Transportation, Travel & Tourism” category for the sixth consecutive year at the Putra Brand Awards 2015.
The award was given to AirAsia for the airline’s continued presence as the country and the region’s leading and largest low-cost carrier.
Elated at having bagged the award, chief executive officer Aireen Omar said AirAsia was committed to further grow its route network as the airline moves from being just a low-cost carrier to a value-carrier.
The Putra Brand Awards was launched in 2010 by the Association of Accredited Advertising Agents Malaysia to recognise brand building as an integral business investment.
Questions & Answers
Q.Which organisation established the Putra Brand Awards?
Which organisation established the Putra Brand Awards?
The Putra Brand Awards were launched by the Association of Accredited Advertising Agents Malaysia. This initiative began in 2010 to acknowledge the importance of brand building as a key business investment.
Q.How many times has AirAsia won the gold award in this category?
How many times has AirAsia won the gold award in this category?
AirAsia has received the gold award in the “Transportation, Travel & Tourism” category for six consecutive years. This latest win at the Putra Brand Awards 2015 marks their sixth time securing the top honour.
Q.What is AirAsia's future strategic goal, according to its CEO?
What is AirAsia's future strategic goal, according to its CEO?
AirAsia's CEO, Aireen Omar, stated that the airline is committed to expanding its route network. Their future strategy involves transitioning from being solely a low-cost carrier to becoming a value-carrier in the market.
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