AirAsia aiming to launch Muslim-friendly services including packages to perform Haj and Umrah

In this article (5)
AirAsia Group Bhd is aiming to launch Muslim-friendly services including packages to perform the Haj and Umrah.
In the low-cost carrier’s management discussion and analysis in its Annual & Corporate Governance Report 2019 released July 29, AirAsia co-founder and group CEO Tan Sri Tony Fernandes said the airline was actively assessing the prospects of a number of products that cater to niche travel.
“For example, we aim to launch Muslim-friendly services including packages to perform the Haj and Umrah.
“We are also looking to enter the medical tourism space, a rapidly growing segment where we would be able to provide the full complement of visas, travel, accommodation, and insurance,” he said.
He said the idea was to provide complete end-to-end services and experiences for travelers, who only need to search and click for what they want on their mobiles or laptops.
Fernandes said while AirAsia adhered to its low-cost model to be able to grow our network and offer an ever-increasing range of exciting destinations for guests, it was not able to fully cushion itself from the vagaries of the operating environment.
“Natural disasters, viral outbreaks, economic downturns, geopolitical upheavals – all of these can, and do impact travel,” he said.
Questions & Answers
Q.Which specific services is AirAsia aiming to launch for Muslim travellers?
Which specific services is AirAsia aiming to launch for Muslim travellers?
AirAsia is aiming to launch Muslim-friendly services that include packages for performing the Haj and Umrah pilgrimages.
Q.What other new market segment is AirAsia looking to enter besides Muslim-friendly services?
What other new market segment is AirAsia looking to enter besides Muslim-friendly services?
AirAsia is also looking to enter the medical tourism space, a rapidly growing segment, by offering visas, travel, accommodation, and insurance.
Q.How will AirAsia provide its new end-to-end services to customers?
How will AirAsia provide its new end-to-end services to customers?
AirAsia plans to provide complete end-to-end services and experiences for travellers who can search and click for what they want on their mobiles or laptops.
Q.What challenges does AirAsia face, despite its low-cost model and growing network?
What challenges does AirAsia face, despite its low-cost model and growing network?
AirAsia stated that natural disasters, viral outbreaks, economic downturns, and geopolitical upheavals can and do impact travel.
Reader pulse
Is AirAsia's move into niche travel packages a smart strategy?
22,556 votes so far