Aigle opens Manila flagship store
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French outdoor lifestyle brand Aigle has arrived in Southeast Asia – with a flagship store in Uptown Mall, Taguig City in Metro Manila, the Philippines.
“Filipinos are very fashion-forward, and Aigle marries both style and reliability in outdoor wear,” says Andrew Naval of local representative Noble House Distribution Enterprise.
Aigle’s latest collection was unveiled at the store launch, attended by TV host/model Mari Jasmine as well as representatives from Aigle Asia.
While the store’s decor has a French accent, vintage Aigle posters and accordion music added to the atmosphere for the opening event. The occasion was used to introduce the brand ambassadors – actress/model Andi Eigenmann, organic produce farmers Gippy and Hindy Weber-Tantoco, and actor/TV host Victor Basa.
An outdoor adventure photography online contest was held in conjunction with the store’s arrival, with six winners receiving their prizes at the launch event. They all won an Aigle shopping spree and an outdoor adventure at Aquascape Lake Caliraya.
Sixty steps are involved in making Aigle’s rubber boots, with its craftsmen having up to two years of training before making their first official pair.
Questions & Answers
Q.Why did Aigle choose the Philippines for its Southeast Asian expansion?
Why did Aigle choose the Philippines for its Southeast Asian expansion?
Andrew Naval of Noble House Distribution Enterprise stated that Filipinos are very fashion-forward. He noted Aigle's products combine style and reliability, which aligns with local preferences for outdoor wear.
Q.What kind of atmosphere did Aigle create for the store's opening event?
What kind of atmosphere did Aigle create for the store's opening event?
The store's decor featured a French accent. Vintage Aigle posters and accordion music were used to enhance the atmosphere for the launch celebration.
Q.How did Aigle promote its new store to the public?
How did Aigle promote its new store to the public?
Aigle organised an online outdoor adventure photography contest. Six winners were awarded prizes at the launch event, including a shopping spree and an outdoor adventure.
Q.What is notable about the production of Aigle's rubber boots?
What is notable about the production of Aigle's rubber boots?
Aigle's rubber boots are made through a sixty-step process. Craftsmen undergo up to two years of training before they are authorised to produce their first official pair.
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