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Agoda’s top Chinese New Year 2019 travel rankings

By Sarah ChenChina
2 min read
helpful experiences in vietnam for solo travellers
helpful experiences in vietnam for solo travellers
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Bangkok, Tokyo, and Taipei are the top three most popular destinations for Asia-Pacific travellers over the Lunar New Year period in 2019, according to booking data from Agoda. This year, Osaka, slips from the third spot in 2018 to sixth, while Taiwan scoops three of the top ten destinations, with Taipei in third, and Kaohsiung and Taichung in fifth and seventh respectively. Overall, Japan, Taiwan, and Thailand will benefit the most from travellers celebrating the Lunar New Year.

Travels during the Spring Festival tend to be reserved for family bonding and indulging in food and leisure activities that the whole family can enjoy. It is thus not surprising that most travellers in the region have chosen gourmet and retail paradise in Bangkok, Tokyo, Taipei, Kuala Lumpur and Singapore among their top ten destinations.

The Lunar New Year is celebrated in many cities across Asia, but Chinese travellers enjoy the longest holiday. With a week to spare, Chinese tourists are spending the new year in cities such as Hong Kong, Tokyo, and Bangkok.

This year, HongKongers chose to change things up, travelling to Japan, Thailand, and Taiwan over the previously favoured Korea. In fact, Korea dropped out of the top three destinations altogether to settle at the fifth spot. Staycations have also risen in popularity, and Hong Kong has made its way into the top ten this year as well.

Singaporeans prefer to travel to neighbouring countries for their relatively short Lunar New Year public holidays. For the first time, staycations have emerged as a popular choice for those who prefer staying behind to celebrate the festival.

Taiwanese are travelling within the region for Chinese New Year, with Kaohsiung rising up to clinch the top position. For the first time in three years, Kyoto has slipped out of the top ten rankings.

Malaysians continue to favour travelling within the region to celebrate Lunar New Year. In 2019, domestic destinations take up eight out of the top ten destinations. Thailand remains the only overseas destination in the top ten list for Malaysian travellers over the period.

Indonesians are venturing further afield this year to celebrate the Lunar New Year, with Kuala Lumpur and Tokyo taking up two out of three of its top travel destinations. Japan is rising in popularity, as the region adds Sapporo – with its winter wonderland – into Indonesia’s top ten destinations.

Questions & Answers

Q.

Which destination saw the biggest drop in popularity for Asia-Pacific travellers between 2018 and 2019?

A.

Osaka dropped significantly, falling from the third spot in 2018 to sixth place in 2019. Kyoto also slipped out of the top ten rankings for the first time in three years, indicating a decline in its overall popularity.

Q.

Which countries will benefit the most from Lunar New Year travel, according to the booking data?

A.

The data suggests that Japan, Taiwan, and Thailand are expected to benefit most from travellers celebrating the Lunar New Year. These regions feature prominently among the top destinations for various traveller groups.

Q.

How did Hong Kongers' travel preferences change for Lunar New Year 2019 compared to previous years?

A.

Hong Kongers changed their preferences, travelling to Japan, Thailand, and Taiwan in 2019. This marks a shift from previously favoured Korea, which dropped out of their top three destinations to settle at the fifth spot.

Q.

What is unique about Malaysian travellers' choices for Lunar New Year 2019?

A.

For Malaysian travellers in 2019, domestic destinations are overwhelmingly popular, occupying eight out of the top ten spots. Thailand is the only overseas destination that remains in their top ten list for the period.

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