Aesop Korea opens fifth Seoul boutique

Mar 17, 2017Updated May 16, 20251 min read

Australian luxury beauty brand Aesop has expanded its footprint in Seoul with a fifth signature boutique.

On the ground floor of LG Twin Towers, a mixed-use complex in the upscale riverside neighbourhood of Hannam-Dong, the store is just 45 sqm.

The new Aesop Korea store’s interior was designed by Suh Architects, a Korean practice which has already collaborated with the cosmetics brand on two other projects. Principal/founder Eulho Suh has degrees from Rhode Island School of Design and Harvard University Graduate School of Design in the US, and worked for Morphosis Architects in Santa Monica, California, and Kohn Pederson Fox in New York.

Aesop Korea opens fifth Seoul boutique

Aesop was established in Melbourne in 1987 and has offices and stores throughout the world, including Hong Kong, London, New York, Paris and Tokyo.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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