Aesop Korea opens fifth Seoul boutique
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Australian luxury beauty brand Aesop has expanded its footprint in Seoul with a fifth signature boutique.
On the ground floor of LG Twin Towers, a mixed-use complex in the upscale riverside neighbourhood of Hannam-Dong, the store is just 45 sqm.
The new Aesop Korea store’s interior was designed by Suh Architects, a Korean practice which has already collaborated with the cosmetics brand on two other projects. Principal/founder Eulho Suh has degrees from Rhode Island School of Design and Harvard University Graduate School of Design in the US, and worked for Morphosis Architects in Santa Monica, California, and Kohn Pederson Fox in New York.
Aesop was established in Melbourne in 1987 and has offices and stores throughout the world, including Hong Kong, London, New York, Paris and Tokyo.
Questions & Answers
Q.Where exactly is Aesop's new boutique located in Seoul?
Where exactly is Aesop's new boutique located in Seoul?
The new boutique is situated on the ground floor of LG Twin Towers. This is a mixed-use complex found in the upscale riverside neighbourhood of Hannam-Dong.
Q.Which firm was responsible for designing the interior of this new Aesop store?
Which firm was responsible for designing the interior of this new Aesop store?
Suh Architects, a Korean practice, designed the new store's interior. They have previously collaborated with Aesop on two other projects before this current expansion.
Q.How large is the new Aesop boutique in the LG Twin Towers complex?
How large is the new Aesop boutique in the LG Twin Towers complex?
The new Aesop store is a compact 45 square metres in size. It represents the brand's fifth signature boutique within Seoul, Korea.
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