Aeropostale to enter India, Indonesia
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US mall-based youth fashion discounter Aeropostale has announced new partnerships in India and Indonesia.
The company will open stores in India through a licensing agreement with Arvind Lifestyle Brands Limited, and in Indonesia through a licensing agreement with PT Mitra Adiperkasa TBK (MAP).
Julian R. Geiger, Aeropostale CEO, said India and Indonesia are two of the most populated countries in the world and his company sees significant opportunities by taking the Aeropostale brand to them both.
“Following the successful launch of our brand in the Philippines and Singapore, we are excited to capitalise on the strong growth prospects in both India and Indonesia. We are totally comfortable partnering with two of the largest and strongest retailers in their respectful regions, Arvind Lifestyle Brands Limited and MAP.”
Aeropostale’s expansion plans in India include the opening of 50 standalone stores, 150 concessions and eCommerce operations across the country over the five years, from March 2016.
The company expects to open 10 to 12 standalone stores in Indonesia over the next five years, with its first store opening in Jakarta in Fall 2016.
Continued Geiger: “We anticipate ending the year with over 300 locations across 17 countries. Our aggressive international growth underscores the strength and recognition of the Aeropostale brand, and we look forward to announcing new global licensing partnerships throughout the year.”
Aeropostale principally targets males and females aged 14 to 17 and four to 12 year-olds through its P.S. from Aeropostale stores and website.
Arvind Lifestyle Brands has licensing relationships with many international brands including Gap, TCP, Gant, Nautica, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene.
PT Mitra Adiperkasa TBK is a leading lifestyle retailer in Indonesia with over 1800 retail stores and a diversified portfolio that includes Starbucks, Zara, Marks & Spencer, Sogo, Seibu, Debenhams, Oshkosh B’ Gosh and Reebok.
Questions & Answers
Q.What are Aeropostale's specific expansion goals for the Indian market?
What are Aeropostale's specific expansion goals for the Indian market?
Aeropostale plans to open 50 standalone stores, 150 concessions, and launch eCommerce operations across India. This expansion is scheduled to occur over five years, commencing from March 2016.
Q.Which age groups does Aeropostale primarily target with its fashion offerings?
Which age groups does Aeropostale primarily target with its fashion offerings?
Aeropostale principally targets males and females aged between 14 and 17. Also, it targets four to 12-year-olds through its P.S. From Aeropostale stores and website.
Q.What is the timeline and initial location for Aeropostale's entry into Indonesia?
What is the timeline and initial location for Aeropostale's entry into Indonesia?
Aeropostale expects to open 10 to 12 standalone stores in Indonesia over the next five years. The very first store is planned to open in Jakarta in Fall 2016.
Q.Which other international brands does Aeropostale's Indian partner, Arvind Lifestyle Brands, currently work with?
Which other international brands does Aeropostale's Indian partner, Arvind Lifestyle Brands, currently work with?
Arvind Lifestyle Brands has licensing relationships with numerous international brands. These include Gap, TCP, Gant, Nautica, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, and Geoffrey Beene.
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