Aeon plans to expand MaxValu supermarket chain in Vietnam

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Japanese retailer Aeon plans to open an additional 100 of its MaxValu supermarkets in Vietnam by 2025 in the context of wet markets suffering difficulties following Covid outbreaks.
Aeon, which has four MaxValu stores in Hanoi at present, would add bigger stores with 500 sq.m or more as part of its overall expansion strategy.
“Vietnam is the most important market for our overseas strategy,” it quoted Soichi Okazaki, the executive in charge of the group’s Southeast Asian business, as saying.
Supermarkets are one part of the Tokyo-listed company’s vision for growth. It plans to increase its shopping centers in Vietnam to 16 locations by 2025 from the current six.
Aeon, which has invested $1.18 billion in Vietnam, has also said it plans to list shares on the Vietnamese stock market, and facilitate the export of Vietnamese seafood, garments, and other products to Japan.
Questions & Answers
Q.How many new MaxValu supermarkets does Aeon intend to open in Vietnam?
How many new MaxValu supermarkets does Aeon intend to open in Vietnam?
Aeon plans to open an additional 100 MaxValu supermarkets in Vietnam. This expansion is targeted for completion by 2025, alongside their existing four stores in Hanoi.
Q.What is the intended size of the new MaxValu stores Aeon plans to open?
What is the intended size of the new MaxValu stores Aeon plans to open?
The new MaxValu stores Aeon plans to add will be larger, with each store measuring 500 square metres or more. This forms part of their overall expansion strategy in Vietnam.
Q.What are Aeon's other expansion plans in Vietnam beyond supermarkets?
What are Aeon's other expansion plans in Vietnam beyond supermarkets?
Aeon plans to increase its shopping centres in Vietnam from the current six to 16 locations by 2025. The company has also invested $1.18 billion in the country.
Q.What specific reasons did Aeon give for prioritising expansion in Vietnam?
What specific reasons did Aeon give for prioritising expansion in Vietnam?
Aeon stated that Vietnam is its most important market for its overseas strategy. The expansion follows difficulties faced by wet markets due to recent Covid outbreaks.
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