Aeon opens second mall in Hanoi, Vietnam

1 min readUpdated May 26, 2025Dec 16, 201911:18 PM

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Located in Hanoi’s southwestern district of Ha Dong, the three-story mall occupies a 22,700sqm area, featuring 221 retail tenants covering food, fashion, household goods and entertainment. The new mall brings more than 40 brands new to the city including Koi tea, The, Dune London, Idoome, Jack & Jones, Kipling and Typo.

Before the opening ceremony, the general director of Aeon Vietnam, Nishitohge Yasuo, said the Vietnam retail market is changing and becoming increasingly competitive. He said Aeon Mall wants to bring new experiences to customers, not only for shopping but also for fun, entertainment and family connection.

A spokesperson for the Japanese Embassy in Vietnam said he hoped Ha Dong Aeon Mall will become a place to provide information about Japanese culture. “And I hope more people in Hanoi come to Aeon Mall Ha Dong to be able to feel a very ‘Japanese’ atmosphere in Hanoi’s heart”.

The first Aeon mall in Hanoi was opened in 2015. The Japanese group has expanded its network with three others in Binh Duong province and Ho Chi Minh City. Another Aeon shopping mall is under construction in the port city of Hai Phong.

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What this means

Aeon's second Hanoi mall represents a strategic committing further to Vietnam, mirroring its earlier expansion in Binh Duong and Ho Chi Minh City. This move, bringing 'new experiences' and a strong 'Japanese atmosphere', pressures local and international rivals who, like Oh!Some, are contending with closures in the same market. While Alo Yoga partners with Tmall for digital entry into China, Aeon commits to large-format physical retail, a high-investment strategy with significant operational risks. This aggressive physical footprint contrasts with a more cautious approach seen from some competitors. Success hinges on sustained novelty and customer engagement in a competitive environment. We must watch the opening of Ombak KLCC in August 2026 for comparative large-scale mall development benchmarks.

Wei Zhang · Retail News Asia newsroom

Questions & Answers

What is the size and capacity of the new Aeon mall in Hanoi?

The new mall in Ha Dong occupies a 22,700 square metre area. It features 221 retail tenants, offering a range of products including food, fashion, household goods and entertainment options for visitors.

Which new brands are available at this Aeon mall?

More than 40 brands are new to Hanoi, including Koi tea, The, Dune London, Idoome, Jack & Jones, Kipling and Typo. These contribute to the mall's diverse retail offering across various categories.

What is Aeon's overall presence in Vietnam?

This is Aeon's second mall in Hanoi; the first opened in 2015. The group also operates three malls in Binh Duong province and Ho Chi Minh City, with another under construction in Hai Phong.

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