Aeon Hong Kong unveils new concept stores
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Aeon Hong Kong has unveiled new-look store concepts in two suburbs – Tsim Sha Tsui and Tsuen Wan.
The stores feature several new zones and a new look alongside the retailer’s traditional supermarket offer.
The Aeon Hong Kong supermarket located in Tsim Sha Tsui shopping center The One since 2011 reopened on Friday after remodeling. Aeon says the store is targeting both office workers and local residents with its product mix.
Spread over two floors, the retail space is split into two concepts. On the Lower Ground 1 floor, Living Plaza offers household and daily necessities and a gourmet food area with a focus on Japanese and Thai cuisine.
On Lower Ground 2, the Aeon supermarket gathers food from Japan and around the world alongside the Home Coordy section (pictured above)
The pet products zone (above) features a wide range of Japanese pet food and supplies brands such as Ciao, Inaba and Nisshin.
Meanwhile, the Aeon Tsuen Wan store features a store-in-store for casualwear label iC, (above), a beauty-products zone (below) and space dedicated to trendy outdoor products.
Questions & Answers
Q.Which specific locations have seen the introduction of Aeon Hong Kong's new concept stores?
Which specific locations have seen the introduction of Aeon Hong Kong's new concept stores?
New concept stores have been unveiled in the Tsim Sha Tsui and Tsuen Wan suburbs. The Tsim Sha Tsui store is located within The One shopping centre.
Q.What is the strategic target demographic for the remodelled Aeon supermarket in Tsim Sha Tsui?
What is the strategic target demographic for the remodelled Aeon supermarket in Tsim Sha Tsui?
The remodelled Tsim Sha Tsui store aims to attract both office workers and local residents. Its product mix has been curated with these specific customer groups in mind.
Q.Can you describe some of the new zones or features introduced in the Tsuen Wan concept store?
Can you describe some of the new zones or features introduced in the Tsuen Wan concept store?
The Tsuen Wan store includes a store-in-store for casualwear brand 'iC', a dedicated beauty-products zone, and a section for trendy outdoor products. It represents a fresh approach to retail space.
Q.What kind of products are available in the Living Plaza section of the Tsim Sha Tsui store?
What kind of products are available in the Living Plaza section of the Tsim Sha Tsui store?
The Living Plaza on Lower Ground 1 offers household and daily necessities. It also features a gourmet food area with a specific focus on Japanese and Thai cuisine selections.
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