Aeon China to launch self-serve store
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Aeon China is set to launch a self-service store network equipped with technology to anticipate what a customer will buy upon entry.
The facial-recognition technology will activate recommendations and coupons displayed on the customer’s phone, based on individual purchase habits and digital payment history. It will be installed in 80 of the group’s roughly 480 locations in the territory.
The Japanese-headquartered retailer’s strategy is intended to reduce staffing costs, allow automatic product ordering and draw in customers. Management needs for the new stores will be addressed by a new centre to be established in Chinese Hangzhou.
Aeon China also plans to launch an online supermarket and a cross-border e-commerce platform in China this year, in part to accumulate data to support the self-service store network. The firm expects that its development in China will prime the technology for rollout in Japan and Southeast Asia.
Questions & Answers
Q.How will Aeon China's new self-service stores identify customers and tailor offers?
How will Aeon China's new self-service stores identify customers and tailor offers?
Facial-recognition technology will be used to identify customers upon entry. This technology will then activate recommendations and coupons displayed on the customer's phone, based on their purchase habits and digital payment history.
Q.What are the primary goals of Aeon China's strategy for these new self-service stores?
What are the primary goals of Aeon China's strategy for these new self-service stores?
The retailer's strategy aims to reduce staffing costs within the new stores. It also seeks to enable automatic product ordering and to attract more customers to its locations across the territory.
Q.How many of Aeon China's existing locations will implement this new self-service technology?
How many of Aeon China's existing locations will implement this new self-service technology?
The self-service technology is planned for installation in 80 of the group's roughly 480 locations in the territory. This represents a significant portion of their operational footprint.
Q.Which other initiatives is Aeon China launching to support the self-service store network?
Which other initiatives is Aeon China launching to support the self-service store network?
Aeon China also plans to launch an online supermarket and a cross-border e-commerce platform this year. These initiatives are intended to accumulate data that will help support the new self-service store network.
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