Adidas Plans New Super Brand Center In Hong Kong In 2016
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International sportswear provider Adidas announced that they will open their sixth Adidas Brand Center in the world in Hong Kong’s Central district during the first half of 2016.
In addition, the company will open their first Hong Kong Sport Performance flagship store in Causeway Bay and the second is expected to open in Tsim Sha Tsui.
Located at No.36 Queen’s Road Central, the new Adidas Brand Center has an area of about 1,600 square meters. This site was formerly rented by Coach and closed due to the declining luxury market prospects in Hong Kong. However, Adidas said they are optimistic about Hong Kong’s sports fashion market and this location. The company hopes the new Adidas Brand Center, along with the two Sport Performance flagship stores, can be Hong Kong’s new vigorous sports landmarks.
Prior to this, Adidas’ chief executive officer Herbert Hainer said the year of 2016 would become the brand’s record setting year.
Financial details of Adidas’ investment in Hong Kong were not released.
Questions & Answers
Q.What is the primary reason Adidas chose the Queen's Road Central location for its new Brand Center?
What is the primary reason Adidas chose the Queen's Road Central location for its new Brand Center?
Adidas stated they are optimistic about Hong Kong’s sports fashion market and the specific location. The company hopes the new Brand Center will become a vigorous sports landmark in the city.
Q.How many Adidas stores, including the new Brand Center, are planned for Hong Kong?
How many Adidas stores, including the new Brand Center, are planned for Hong Kong?
Adidas plans to open one new Brand Center in Central, one Sport Performance flagship store in Causeway Bay, and a second Sport Performance store in Tsim Sha Tsui. This totals three new stores.
Q.What is the size of the new Adidas Brand Center on Queen's Road Central?
What is the size of the new Adidas Brand Center on Queen's Road Central?
The new Adidas Brand Center, located at No.36 Queen’s Road Central, will have an area of about 1,600 square meters. This makes it a significant retail space in the area.
Q.Which company previously occupied the site of the new Adidas Brand Center?
Which company previously occupied the site of the new Adidas Brand Center?
The site at No.36 Queen’s Road Central, where the new Adidas Brand Center will open, was formerly rented by Coach. Coach closed its operations there due to declining luxury market prospects.