Adidas football flagship opens in Guangzhou

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In a world first, an Adidas football flagship has opened in southern China’s Guangzhou Teemall.
Adidas Group Greater China MD Colin Currie describes it as an important milestone for both Adidas and Chinese football.
“At the same time, it emphasises the group’s determination and commitment to promote the development of Chinese football.”
On the first floor of the northern square of Teemall, the store provides the equipment of such Adidas-sponsored clubs as Associazione Calcio Milan, Bayern Munich, Chelsea, Juventus, Manchester United and Real Madrid, as well as exclusive products of superstar players like Bale, Messi and Pogba.
Customised name-printing on jerseys is also offered.
Questions & Answers
Q.Where exactly is the new Adidas football flagship store located?
Where exactly is the new Adidas football flagship store located?
The new Adidas football flagship store is located on the first floor of the northern square of Guangzhou Teemall in southern China. It is described as a world first for the brand.
Q.What kind of merchandise can customers find at the new Guangzhou store?
What kind of merchandise can customers find at the new Guangzhou store?
Customers can find equipment from Adidas-sponsored clubs such as Milan, Bayern Munich, Chelsea, Juventus, Manchester United, and Real Madrid. The store also offers exclusive products linked to superstar players like Bale, Messi, and Pogba.
Q.Does the new flagship store offer any personalised services for customers?
Does the new flagship store offer any personalised services for customers?
Yes, the new Adidas football flagship store in Guangzhou provides customised name-printing on jerseys. This allows customers to personalise their purchases with specific names.
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