Accolade to showcase new Aussie wines in Singapore

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Accolade Wines will be introducing an enhanced portfolio to visitors at the upcoming TFWA Asia Pacific Exhibition (Basement 2, J5) following the acquisition of six wine brands from Australia: Petaluma, Croser, St Hallett, Knappstein, Stonier and Tatachilla.
These newly introduced brands reside in some of Australia’s most renowned wine regions, including Adelaide Hills, the Barossa Valley, McLaren Vale and the Mornington Peninsula.
Rupert Firbank, Commercial Director, Accolade Wines, comments: “We have been experiencing significant growth in global travel retail and domestic markets over the past six years.
“This has been supported through the acquisition of up-and-coming brands that have allowed us to expand our global footprint and add a great breadth to our portfolio.
HARDYS APPROACHES 165TH BIRTHDAY
“Our previous acquisitions of Geyser Peak in the United States, Grant Burge Wines in Australia, Mud House in New Zealand and Vina Anakena in Chile have been hugely successful, so we are confident that these new additions will add another dimension for our customers.
“TFWA Asia Pacific Exhibition & Conference is the ideal opportunity to introduce these new wines to our Asian partners.
“Being able to sit down face-to-face with them makes a big difference in being able to fully explain the story behind each brand. We invite visitors to the show to come and experience our exciting new wines and our current brands, most notably Hardys wine which is fast approaching its 165th birthday.
Questions & Answers
Q.Which specific wine brands has Accolade Wines recently acquired in Australia?
Which specific wine brands has Accolade Wines recently acquired in Australia?
Accolade Wines has acquired six new brands: Petaluma, Croser, St Hallett, Knappstein, Stonier, and Tatachilla. These additions are part of their strategy to enhance their portfolio and expand their global footprint.
Q.Where are the regions located from which the newly acquired Australian wine brands originate?
Where are the regions located from which the newly acquired Australian wine brands originate?
The newly acquired brands come from some of Australia’s most renowned wine regions. These include Adelaide Hills, the Barossa Valley, McLaren Vale, and the Mornington Peninsula, adding breadth to the company's offerings.
Q.What is the primary purpose of Accolade Wines attending the TFWA Asia Pacific Exhibition?
What is the primary purpose of Accolade Wines attending the TFWA Asia Pacific Exhibition?
The exhibition serves as an ideal opportunity for Accolade Wines to introduce its new Australian wines to its Asian partners. It allows for face-to-face meetings to explain the story behind each brand effectively.
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