Skip to content
Electronics

A TikTok smartphone is reportedly being developed

By Maria Santos
1 min read
tiktok
tiktok
In this article (5)

Amazon created the Fire Phone to promote its services and Facebook partnered with HTC on a dedicated smartphone. Both products turned out to be complete failures, but that isn’t stopping the developers of viral app TikTok from creating their own device.

Industry sources have claimed TikTok’s owner, ByteDance, is currently developing its own smartphone that’ll arrive pre-installed with the company’s range of apps which also include content aggregation platform TopBuzz and news platform News Republic.

The smartphone will apparently be created by talent ByteDance acquired earlier this year from Chinese smartphone brand Smartisan. Details about the design and specs haven’t yet been revealed, but the device will most likely focus on the budget segment and teenage users. After all, TikTok is most popular in markets such as India and China, where cheaper devices are the best-sellers.

It’s unclear at this stage if ByteDance will try to tackle the European and US markets, but if it does so the device could be met with a lukewarm reception just like Amazon and Facebook’s offerings from years ago. After all, why bother buying a TikTok smartphone when you can simply download the app on any other phone?

Questions & Answers

Q.

Which other failed company products are mentioned in the article as comparisons?

A.

The article mentions Amazon's Fire Phone and a dedicated smartphone Facebook partnered with HTC on. Both products are noted as complete failures in the market.

Q.

Which apps will come pre-installed on the new TikTok smartphone?

A.

The smartphone will arrive pre-installed with TikTok, along with the company’s range of apps. These include the content aggregation platform TopBuzz and news platform News Republic.

Q.

Which company’s talent is reportedly creating the new smartphone?

A.

The device will apparently be created by talent ByteDance acquired earlier this year. This talent previously worked for the Chinese smartphone brand Smartisan.

Q.

Which market segments will the new smartphone likely target?

A.

The device will most likely focus on the budget segment and teenage users. This is because TikTok is popular in markets like India and China, where cheaper devices sell well.

Reader pulse

Will a TikTok smartphone succeed?

19,425 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready