7-Eleven plans in Vietnam
In this article (5)
Convenience-store giant 7-Eleven plans to enter Vietnam by taking over VinGroup’s VinMart+ chain, marketplace sources say.
In a statement from the US last year, 7-Eleven said it would build stores as well as convert “existing locations”. Now industry insiders are saying the group will swallow VinMart+, but there has been silence from both brands.
The 7-Eleven Vietnam franchise is a partnership between IFB Vietnam, which owns Pizza Hut Vietnam, and Seven System Vietnam. The chain has announced plans to establish 100 stores in its first three years, with 1000 outlets within a decade. Its initial store will be in Ho Chi Minh City, scheduled for early next year.
VinMart+ is Vietnam’s largest c-store chain with more than 700 outlets. It has plans to expand to 10,000 stores in next 10 years.
Vietnam is 7-Eleven’s second Pacific Rim market after Indonesia, where it launched in 2009. It also has stores in Australia, China, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and the Philippines.
Questions & Answers
Q.Which companies are involved in the 7-Eleven Vietnam franchise?
Which companies are involved in the 7-Eleven Vietnam franchise?
The 7-Eleven Vietnam franchise is a joint venture between IFB Vietnam, known for owning Pizza Hut Vietnam, and Seven System Vietnam. These two entities are partnering to bring the convenience store chain to the country.
Q.What is the initial expansion plan for 7-Eleven in Vietnam?
What is the initial expansion plan for 7-Eleven in Vietnam?
The chain has announced plans to establish 100 stores within its first three years of operation. Over a decade, it aims to expand its presence significantly, targeting a total of 1000 outlets across Vietnam.
Q.What is the current size and future goal of VinMart+?
What is the current size and future goal of VinMart+?
VinMart+ is currently Vietnam's largest convenience store chain, operating more than 700 outlets. It has ambitious plans for future growth, aiming to expand its network to 10,000 stores over the next ten years.
Q.Where will the first 7-Eleven store in Vietnam be located and when is it expected to open?
Where will the first 7-Eleven store in Vietnam be located and when is it expected to open?
The initial 7-Eleven store in Vietnam is planned for Ho Chi Minh City. Its opening is scheduled to take place early next year, marking the brand's first physical presence in the country.
Reader pulse
What's your take on 7-Eleven's Vietnam strategy?
18,635 votes so far