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7-Eleven Malaysia Opens Historic 2000th Store in Malaysia

By Minjun ParkMalaysia
2 min read
2000th store opening image 1
2000th store opening image 1
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7-Eleven Malaysia, a wholly owned subsidiary of 7-Eleven Malaysia Holdings Berhad, the No.1 standalone convenience store chain in the country, is proud to announce that it has launched its 2000th store in Malaysia at an opening ceremony held at The Scott Garden in Old Klang Road. This landmark store reflects the current 7-Eleven convenience store format, which is being rolled out across Malaysia via a programme of store refurbishments and new stores since late 2013.

Speaking at the ceremony, Mr. Gary Brown, CEO of 7-Eleven Malaysia Sdn. Bhd. commented, “At our listing in 2014, we discussed our expansion plans and our intention to increase our number of new stores by 600 over the next three years from 2014 to 2016. We are very pleased to have reached this historic milestone of 2000 stores but it’ll be business as usual as we have no intention of stopping here and will continue with our rapid store expansion. We are also pleased to be able to showcase here today our latest product and service innovations which sets us apart from other convenience stores in Malaysia with a strong emphasis on best in class fresh food and beverage such as our well-received RM2 Fresh to Go hot beverages.”

During the opening ceremony, there was a tour and brief on the current innovation of the stores. The current generation 7-Eleven convenience stores is to encourage customers to see 7-Eleven as a lifestyle concept, where they can enjoy the range of products on offer by spending time at the store, similar to a neighborhood café. In addition to this, 7-Eleven Malaysia has increased its range of product and services to customers by providing Touch ‘n Go reload services, bill payment for utility providers, online purchases payment through MOLPay, point-of-sales activated (“POSA”) gift cards and parcel locker services in partnership with BoxIt.

Mr. Brown continued, “It is important to us to continue to innovate on not only our product offering, but to also play more of a role in the daily lives of our customers. By offering these services, we can offer a whole new level of convenience in Malaysia and we continue to be the leader for the convenience sector. We are enthusiastic about the future and will continue to deliver the best possible product, services and promotional offerings at our stores based on what our consumers want.”

7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with 2000 outlets across the country and continuously aspires to elevate customers’ shopping experiences and to scale greater heights as the largest stand-alone convenience store operator in Malaysia. To meet today’s expectations in providing convenience to customers; 7-Eleven Malaysia opts to stay close to its customer’s heart by staying true to its motto, Always There for You.

We are enthusiastic about the future and will continue to deliver the best possible product, services and promotional offerings at our stores based on what our consumers want.”

Questions & Answers

Q.

Which specific location saw the opening of 7-Eleven Malaysia’s 2000th store?

A.

The 2000th store, a significant milestone for 7-Eleven Malaysia, was officially opened at The Scott Garden, situated in Old Klang Road. This event marked a historic moment for the company's expansion.

Q.

What new customer services has 7-Eleven Malaysia introduced to enhance convenience?

A.

7-Eleven Malaysia now offers Touch 'n Go reload, bill payment for utilities, online purchase payments via MOLPay, point-of-sales activated gift cards, and parcel locker services through BoxIt, aiming to provide a new level of convenience.

Q.

What was the expansion target mentioned at the company's 2014 listing?

A.

At its listing in 2014, 7-Eleven Malaysia announced plans to increase its number of new stores by 600 over the three years from 2014 to 2016, demonstrating its commitment to rapid expansion.

Q.

How does the current generation of 7-Eleven stores aim to change customer perception?

A.

The latest 7-Eleven stores are designed to encourage customers to view the brand as a lifestyle concept. The aim is for customers to spend time enjoying products, similar to a neighbourhood café experience.

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