7-Eleven Malaysia strikes upmarket

Listed retailer 7-Eleven Malaysia says it is going to open 200 new shops across the nation this yr – and refurbish 200 extra. A 3rd of these might be within the Klang Valley, the guts of larger Kuala Lumpur.

The enlargement and rejuvenation, estimated to value as much as RM90 million (US$24 million) is a part of a transfer upmarket because it seeks to distinguish the corporate from rival comfort retailer codecs.

CEO Gary Brown says the corporate needs to create a extra inviting, heat surroundings in-store to draw extra clients.

Newer shops opened in Malaysia function espresso, meals to organize onsite, tables and chairs, vibrant fitouts and a extra spacious surroundings.

“We now have additionally included extra recent meals, use light-emitting diode lighting at our shops that are energy-saving in addition to organise on-going strategic promotions,” he informed a press convention after the corporate’s annual assembly this week.

7-Eleven Malaysia has about 80 per cent of the Malaysian comfort retailer market, however is dealing with growing competitors from new native manufacturers.

Its in depth retailer community positions itself as a possible supply service level for on-line retailers and courier companies. Brown says talks are underway to determine such ventures as one other supply of revenue for the enterprise – and as a drawcard for patrons who may purchase merchandise when accumulating or making deliveries.

“As soon as concluded, the pilot undertaking is predicted to function by the fourth quarter of this yr at chosen shops,” he stated, with out disclosing additional particulars.