7-Eleven and Coca Cola launch Hong Kong concept store
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7-Eleven has teamed with carbonated beverage brand Coca Cola to open a new themed store in Hong Kong. Located at in Tsim Sha Tsui, the 7-Eleven x Coca Cola concept store is dressed in the distinctive Coke red. As well as the modern Coke livery, the counter features a banner with nostalgic advertising.
The store features two fridges with Coca Cola’s glass-bottle-shaped doors, displaying a selection of the brand’s items and collectibles.
“7-Eleven x Coca Cola themed store is a close collaboration with our suppliers leveraging on the brand strength and features to create a themed convenience store with impactful in-store decoration, interesting display, exclusive products, innovative food idea, good value offer to bring customers fun and convenience,” a spokesperson for 7-Eleven Hong Kong’s parent company Dairy Farm Group said.
The store also features a ‘Hot Shot counter’ where customers can pause and eat snacks (and a Coke).
Questions & Answers
Q.What is the purpose behind 7-Eleven opening this themed store?
What is the purpose behind 7-Eleven opening this themed store?
The store aims to bring customers fun and convenience by using the brand strength and features of Coca-Cola, offering impactful decoration, interesting displays, exclusive products, innovative food ideas, and good value.
Q.What specific features differentiate this 7-Eleven store from others?
What specific features differentiate this 7-Eleven store from others?
The store is dressed in Coke red, features a banner with nostalgic advertising, two fridges with Coca Cola's glass-bottle-shaped doors, and a 'Hot Shot counter' for customers to eat snacks.
Q.What kind of products are available in the Coca-Cola themed fridges?
What kind of products are available in the Coca-Cola themed fridges?
The fridges display a selection of Coca-Cola's brand items and collectibles, alongside a range of the beverage brand's products.