6ixty8ight joins Shopee and SSG platforms
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International fashion lingerie and apparel label 6ixty8ight has made its debut on Shopee and SGG.com.
The move follows the brand’s expansion into e-commerce following the launch of its own online sales platform in November last year and the establishment of a flagship on Lazada last month. 6ixty8ight’s online outreach now serves regional buyers from Singapore, Malaysia, Indonesia and South Korea.
The firm operates more than 200 physical outlets across the region, located in Greater China, South Korea, Singapore and Malaysia.
Meanwhile, 6ixty8ight launched its first outlet in Mongolia last month, located in Hohhot.
6ixty8ight was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie-manufacturing business in Asia, who saw a gap in the market for a “youthful and energetic lingerie brand”.
Questions & Answers
Q.Which specific countries can regional buyers from Singapore, Malaysia, Indonesia and South Korea now access 6ixty8ight's online outreach from?
Which specific countries can regional buyers from Singapore, Malaysia, Indonesia and South Korea now access 6ixty8ight's online outreach from?
The online outreach from 6ixty8ight, following its debut on Shopee and SGG.com, serves regional buyers located in Singapore, Malaysia, Indonesia, and South Korea, expanding its digital footprint across these markets.
Q.Where are 6ixty8ight's physical outlets predominantly located across the region?
Where are 6ixty8ight's physical outlets predominantly located across the region?
6ixty8ight operates more than 200 physical outlets across the region. These stores are primarily located in Greater China, South Korea, Singapore, and Malaysia, indicating a strong brick-and-mortar presence alongside their e-commerce efforts.
Q.When did 6ixty8ight first launch its own online sales platform?
When did 6ixty8ight first launch its own online sales platform?
6ixty8ight initiated its expansion into e-commerce by launching its own dedicated online sales platform in November last year. This move predates its recent debuts on Shopee and SSG.com, and the establishment of a Lazada flagship.
Q.Who founded 6ixty8ight and what was the initial market gap identified?
Who founded 6ixty8ight and what was the initial market gap identified?
6ixty8ight was founded in 2002 by Swedish entrepreneur Erik Ryd. He identified a market gap for a "youthful and energetic lingerie brand," using his existing lingerie-manufacturing business in Asia to establish the company.