Food
Disney Springs, at Walt Disney World Resort in Lake Buena Vista, Florida, will be the location for the latest store for Japanese fashion retailer Uniqlo US.
Opening next month, the first Uniqlo store in the US southeast will occupy 25,000 sqft (2300 sqm) across two sales floors. It will showcase the brand’s full assortment of LifeWear as well as items incorporating its Japanese heritage plus special Disney-inspired products.
“We hope to make every day at our store feel like opening day for our customers,” says Uniqlo US CEO Hiroshi Taki.
There will be Japanese-inspired daily giveaways, as well as in-store events each week and month like Taiko drummers and a Japanese-style game show.
Uniqlo continues its link with Disney, which started in May last year with its global launch of a line featuring Mickey Mouse as a professional tennis player and golfer. The same month, the store launched Disney’s new Tsum Tsum concept plush toys.
In July, Uniqlo announced “friendship in Disney Pixar movies” as the theme for its annual UT (Uniqlo T-shirt) Grand Prix 2016 design contest.
The following month Uniqlo launched the “Magic for All” global initiative with Disney Consumer Products, adding Marvel action and Star Wars themes to its LifeWear fashions.
In September, Uniqlo opened a Magic for All store on the fifth floor of its Shanghai global flagship store, the largest in the world, and in April the Magic for All line was installed on the 12th floor of the Uniqlo Ginza Global Flagship Store in Tokyo. It will be there until the end of next month.
A brand of Fast Retailing, Uniqlo has 43 stores in the US, including Boston, Los Angeles and Seattle, and its online store.
