200 Mr Bean stores Set To Open for Vietnam
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Soy-milk retailer Mr Bean has entered into a franchise agreement with EGroup to launch 200 stores in Vietnam.
The stores will be rolled out gradually over the next decade, following the first five locations in Hanoi and Ho Chi Minh City, which opened yesterday.
“Markets overseas are bigger than Singapore and chuan zong jie dai (carrying on the family line) has always been my dream,” said founder and CEO Loh Jwee Poh.
“What sets [Mr Bean] apart is the fact that [Loh] works with contract farmers in North America to ensure a consistent supply of non-genetically modified soybeans used for their products,” said EGroup’s president and founder Nguyen Ngoc Thuy.
Poh has taken the brand to several overseas locations. Only Japan, South Korea and Singapore have met with success. He launched Mr Bean as a hawker stall in Singapore’s Chinatown in 1995.
Questions & Answers
Q.How quickly will Mr Bean open all 200 stores in Vietnam?
How quickly will Mr Bean open all 200 stores in Vietnam?
The 200 Mr Bean stores are planned to be rolled out gradually over the next decade. The first five locations in Hanoi and Ho Chi Minh City opened yesterday, marking the initial phase of this expansion.
Q.Which countries have seen Mr Bean succeed in its overseas expansion efforts?
Which countries have seen Mr Bean succeed in its overseas expansion efforts?
Mr Bean has successfully established its brand in a few overseas locations. The article specifically mentions that Japan, South Korea, and Singapore are the countries where the brand has met with success.
Q.What is Mr Bean's source for the soybeans used in its products?
What is Mr Bean's source for the soybeans used in its products?
Mr Bean ensures a consistent supply of non-genetically modified soybeans by working with contract farmers. These farmers are located in North America, according to the president and founder of EGroup.
Q.When did Mr Bean first start operating as a business?
When did Mr Bean first start operating as a business?
Mr Bean began its operations as a hawker stall in Singapore's Chinatown. The founder, Loh Jwee Poh, launched the business in this location in the year 1995.
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