2.5 million buyers shop during Myntra, Jabong special sale
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About 2.5 million shoppers ordered eight million products during four days of Myntra and Jabong’s special sale from December 22 to 25, a company statement said on Wednesday. “The ninth edition of End of Reason Sale concluded with Myntra and Jabong recording a massive surge in sale and traffic,” city-based Flipkart-owned Myntra said in a statement here. As a result of the sale, the fashion portals saw a 700 per cent surge in sales and 120 per cent increase in online traffic over normal business days, it added.
American retail giant Walmart-owned leading e-commerce player Flipkart Group includes online fashion portals Myntra and Jabong.
The Flipkart arms, however, did not disclose the combined value of goods sold in those four days.
“Sports goods were the highest selling category with a total of eight lakh pairs of shoes sold across the country during the sale,” the statement added.
The shopping carnival also saw 7.2 lakh new customers ordering through the portals.
The two portals together sold 1,200 products per minute during the four-day sale.
Questions & Answers
Q.What was the total value of goods sold during the special sale event?
What was the total value of goods sold during the special sale event?
The Flipkart arms, which include Myntra and Jabong, did not disclose the combined value of goods sold over the four-day special sale period.
Q.Which product category was most popular during the Myntra and Jabong sale?
Which product category was most popular during the Myntra and Jabong sale?
Sports goods were the highest selling category during the sale. Approximately eight lakh pairs of shoes were sold across the country, indicating strong demand in this segment.
Q.How many new customers made purchases during the four-day shopping event?
How many new customers made purchases during the four-day shopping event?
The shopping carnival attracted 7.2 lakh new customers who placed orders through the Myntra and Jabong portals during the special sale event.
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