11Street – RM11million giveaway for Year End, and new strategies for mobile and shocking deals

11street (www.11street.my), one of the largest online marketplaces in Malaysia, revealed new strategic business plans for its mobile app and signature ‘Shocking Deals’ at ‘LOVE 11’ Day, its inaugural Korean – inspired celebration event at Lot 10 today.

Among the key announcements Hoseok Kim, CEO of 11street, made at the press conference was:

·      Unveiling of their biggest giveaway of the year  – deals totalling to RM 11 million up for grabs for Malaysian shoppers. Starting from today until 31 December, shoppers can redeem daily offers of deals and coupons with up to 90% discounts.

·      Marking the 11th of each month as ‘LOVE 11’ Day for consumers to enjoy significant giveaways

·      One of their top business strategies include doubling its variety of product listings for its ‘Shocking Deals’ promotions to help consumers continue finding what they love at 11street

·      Another business focus would be on a stronger mobile app strategy for an enhanced shopping experience with more curated content with an improved user interface and user experience designs with additional personalized features. in line with this, 11street will be offering more mobile exclusive value deals and discounts.

·      Exclusive Premiere of Thematic TVC – will be available nationwide via free to air TV networks and 11street’s YouTube channel starting from November 16th.