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10 Corso Como Leaving Shanghai

By Sarah ChenChina
1 min read
HK fashion week
HK fashion week
In this article (5)

Italian fashion concept store 10 Corso Como is withdrawing from China.

The firm’s Shanghai retail outlet, which has been open since 2013, will be shuttered late this month in the absence of interest in a license and lease renewal from its local partner Trendy Group.

The Milanese brand launched its early version of the concept store format at the beginning of the 90s, leading to global popularity and continuing global expansion – its New York location opened just late last year.

Trendy Group is a late 90s fashion conglomerate that operates more than 3000 retail locations in almost 300 cities worldwide, and holds brands such as Ochirly, Five Plus, Coven Garden, Trendiano and Miss Sixty.

Questions & Answers

Q.

Why is 10 Corso Como closing its Shanghai store?

A.

The store is closing because its local partner, Trendy Group, has not shown interest in renewing the license and lease for the Shanghai retail outlet. This means the partnership is ending, leading to the store's closure late this month.

Q.

When did 10 Corso Como open its Shanghai store?

A.

The Shanghai retail outlet for 10 Corso Como first opened in 2013. It will therefore have been open for over a decade when it shutters later this month, marking an end to its operations in the city.

Q.

Does 10 Corso Como have other international locations?

A.

Yes, 10 Corso Como continues to expand globally, with its New York location having opened just late last year. The Milanese brand has achieved global popularity since launching its concept in the early 90s.

Q.

What is Trendy Group known for in the fashion industry?

A.

Trendy Group is a fashion conglomerate from the late 90s that operates over 3,000 retail locations across nearly 300 cities worldwide. It holds several fashion brands including Ochirly, Five Plus, Coven Garden, Trendiano, and Miss Sixty.

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