Zalora launches childrenswear category

Online fashion platform Zalora is entering the childrenswear market.

The launch of the Kids category on Zalora’s website and app lists more than 5000 items for children aged up to 12 years old from global label-favourites Disney, Mango Kids, Mango Baby and Oshkosh B’gosh as well as sports brands Nike, Adidas and Puma, among others.

Zalora describes the range as “a wide array of local and international brands … great for any occasion; from birthdays to baptisms, hijabs and modest wear, and even travel to festive”.

The site also retails products for newborns from rompers and onesies to swaddling blankets and baby carriers.