Central Watson, operator of the Watsons Thailand community, says it can open 50 extra shops by the top of this yr.
The enlargement will take its community to 381, growing its dominance over rival Boots which on final rely had simply 230 shops.
MD Rod Routley informed a briefing that the enlargement will value 400 million baht, round US$12 million, which represents a 15 per cent improve within the firm’s capital expenditure this calendar yr.
Apart from the brand new openings, the corporate plans to renovate many present shops and broaden its promotional exercise to lure new clients.
“Thailand is among the quickest rising markets when it comes to retailer enlargement within the Asean area,” Routley stated.
Watsons Thailand is a three way partnership between the highly effective Thai Central Group and Hong Kong based mostly AS Watson, the model’s mother or father.
This week, Watsons Thailand opened a web-based retailer providing about 1000 inventory models, together with some out there solely on-line and never in shops.
A number of the new Watsons shops will comply with a brand new, bigger format unveiled in Siam Sq. in February. At 500 sqm, the shop is significantly bigger than the model’s earlier flagship and may show an expanded product vary.