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#strategy

Every story tagged #strategy on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

96 stories in this topic

app revolut card
Finance
2 min read

Revolut Targets Swiss Market with Yield-Focused Retail Strategy

Revolut is enhancing its presence in Switzerland by introducing flexible money market funds and virtual Swiss IBANs tailored for business clients. In an exciting development for the Swiss business landscape, Revolut has announced the launch of a product suite…

Alvarez Marsal
General
2 min read

A&M Boosts Brand Growth with New Permanent Office in Vietnam

Alvarez & Marsal (A&M) has officially inaugurated its new office in Ho Chi Minh City, enhancing its presence in Southeast Asia. This strategic move comes as Vietnam emerges as a key market characterized by substantial economic transformation and evolving…

New Nouvelle Vague Brand Strategy scaled
Automotive
2 min read

Renault Introduces New Nouvelle Vague Brand Strategy

Renault is gearing up to give it’s brand a new direction. The French carmaker has adopted “Nouvelle Vague” strategy targeting to maximize its number of electrified vehicles by 2030 in a bid to move towards sustainable development. More than 2000 engineers…

miniso2
General
1 min read

Miniso plans to roll out new sub brands and concepts

Miniso has unveiled a new “X strategy” business plan to diversify its business and launch multiple brands this year. The Chinese discount variety store said it will focus on the toy market this year with “Art Toy” as a new strategic product category. The…

Volkswagen Polo
Automotive
3 min read

What Volkswagen India’s SUVW Strategy Entails

How many times have you seen a Volkswagen Beetle and not given it another look? Well, the answer is zero and that’s because its design is timeless, ageless. That’s also why we can’t help but look at the new-gen models from Volkswagen India like the Jetta,…

102319704 standard chartered logo.1910x1000
Finance
2 min read

Standard Chartered Taps Microsoft for Digital-First Strategy

As its preferred cloud platform provider, Microsoft will help the bank make its vision for virtual banking, next-generation payments, open banking and banking-as-a-service a reality. Standard Chartered has established a three-year strategic partnership with…

Personilized Ecommerce
Research
3 min read

Pricing Tactics to Boost Sales in E-Commerce

More than 80% of the purchasing decision depends on price. Especially in the ultra-fast e-commerce arena where businesses showcase and change their prices every 3 to 6 hours. But before changing prices out of the blue you must know that there are certain…

Qualtrics
General
2 min read

Qualtrics Empowers Companies to Take Control of Brand Strategy

Qualtrics, the leader in experience management announced the launch of Qualtrics Brand Tracking, a breakthrough brand monitoring solution on the Qualtrics XM PlatformTM that promises to transform how companies manage their brand strategy across their…

Vietnam Ecommerce
Research
3 min read

How to get the right online pricing strategy in 2019

More than 70 per cent of e-commerce retailers are leaving money on the table – and it all comes down to a single digit in their online pricing strategy. ‘Left-digit bias’, or the economic behavior where consumers use the leftmost-digit of a price tag in…

Victoria’s Secret flagship HK 1F
Fashion
1 min read

Victoria’s Secret parent to close stores as sales stagnate

L Brands, the parent of Victoria’s Secret, saw its share price fall 8 per cent after releasing disappointing results and halving its dividend payout. The US-headquartered company is struggling to arrest declining revenue in its flagship lingerie network,…

7 eleven sign1
Food
1 min read

7-Eleven Taiwan to sell freshly-baked Domino’s Pizza

Taiwan 7-Eleven operator President Chain Store Corp is trialling a dual-branded store with Domino’s Pizza in Taipei’s Xinyi District. In doing so, the Taiwanese retail company has created the first convenience store in the country to offer fresh-cooked pizza…

web smartphones 1 getty
Electronics
3 min read

Asia-Pacific the key market for global smartphone sales

Global smartphone sales grew 5 per cent to hit US$522 billion last year, with Asia-Pacific accounting for nearly half of those. According to a recent Consumer Life Study by GfK, smartphones, feature phones and wearables accounted for a 44 per cent share of…

airasia Bengaluru
Living
1 min read

AirAsia unveils plans to begin international flights to Vietnam city

AirAsia will start flying from Kuala Lumpur and Bangkok to Can Tho in Vietnam’s Mekong Delta in the next few months. The budget carrier has announced it will begin the Kuala Lumpur – Can Tho service on April 8 with four flights a week and the Bangkok – Can…

Amazon vehicles
E-Tailing
1 min read

Amazon to train Vietnamese small firms in e-commerce

Amazon will train 100 Vietnamese businesses to develop their business on its platform. According to the Department of Trade Promotion, Amazon Global Selling will identify 100 small and medium-sized enterprises (SMEs) for its “Supporting Vietnamese enterprises…

korean air
Living
1 min read

Korean Air plans to make 16 trillion won in sales by 2023

Korean Air unveiled its mid-term business strategy Tuesday, saying it aims to record 16.2 trillion won ($14.4 billion) in sales by 2023. The goal comes as the airline’s March shareholders’ meeting draws near. Korean Air Chairman Cho Yang-ho’s term at the…