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The National Basketball Association (NBA) and Sands China have inaugurated the first NBA flagship store in Macao, creating an immersive retail experience for visitors. The Store’s Location and Design The store is situated on the second floor of The Londoner…
Crypto.com has bought the naming rights to the arena that is home to NBA team Los Angeles Lakers, in what is said to be one of the largest naming deals in sports history. The Staples Center in Los Angeles, home to the Lakers basketball team as well as the…
DECATHLON, one of the world’s largest sporting goods retailers, and the National Basketball Association (NBA) today announced a new multiyear merchandising partnership that makes DECATHLON an official licensee of the NBA across Africa, Asia, Europe, the…
The US National Basketball Association (NBA) has signed a multiyear merchandising partnership with Titanomachy, Philippines’ basketball specialty store. Under the partnership, NBA will relaunch its official e-commerce store in the Philippines, which is…
North America’s National Basketball Association (NBA) has launched a face-mask collection online, supporting communities impacted by Covid-19. The NBA face masks, produced by NBA licensee Foco and e-commerce partner Fanatics, will feature designs of all 30…
French luxury house Louis Vuitton has inked a multi-year marketing deal with the National Basketball Association (NBA), which includes the crafting of the first LVMH official trophy travel case for the US sports organization. The deal will also see Louis…
Alibaba co-founder, Joseph Tsai, has concluded a deal for the controlling interests in NBA team Brooklyn Nets for $2.3 billion – an all-time record-high price for any U.S. sports franchise. In addition to the $2.35 billion deal for the 51 percent stake, which…
The US National Basketball Association (NBA) has partnered with Chinese sports retailer Topsports and its official on-court apparel provider Nike to open the league’s largest store outside North America. The new 1145sqm NBA China store at Intime Mall on…
NBA basketball is undoubtedly one of the most popular sporting leagues in the world, with fans everywhere. The league’s second-biggest market after the U.S. surprisingly isn’t Canada or even anywhere in Europe. It is, in fact, China. The NBA’s social media…
Swiss watch brand Tissot has opened a sports-themed store in New York City. The Tissot basketball concept store is the brand’s fourth boutique in the city, located at 112 W. 34th Street, a prime location in the Midtown neighbourhood. With a 2800sqft area, the…
Nike and Sony Playstation are set to introduce a signature shoe with NBA superstar Paul George. Both Nike and Sony have released a teaser video showcasing the sneakers, expected to be released in limited quantities on February 10. Capturing the spirit of…
In partnership with the US National Basketball Association (NBA), sports merchandise e-commerce company Fanatics has launched official NBA online stores across Asia Pacific. Fanatics already runs the flagship NBA Store in New York City, the league’s global…
Rakuten, Inc., a global marketing partner of the National Basketball Association (NBA), today opened its pro sports merchandise store Rakuten SPORTS ZONE to further build excitement around the NBA in Japan. The store is launching with sales of limited-edition…
The National Basketball Association (NBA) announced Wednesday the fourth NBA Store in the Philippines will open Nov. 24 at the Ayala Center in Cebu City. NBA Legend and Hall of Famer Gary Payton will be on hand to meet and interact with fans at the store…
Star power is being used to connect fast-growing athleisure brand Under Armour with Chinese consumers. NBA All-Star Stephen Curry heads back to China next month for another promotional tour for sportswear brand Under Armour China (UA). As UA seeks to take…
Globe Telecom in collaboration with Google now offers the new generation Chromecast, with the promise for a connected life for the home. Globe’s broadband subscribers can avail of the new and improved Chromecast for an add-on of only P99 (about $2) per month.…
