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In a strategic move to align its retail footprint with a site steeped in local history and prominent architecture, Lacoste has inaugurated a new flagship store in Hong Kong. This elegant location is situated in the Central district’s Pedder Building, a Grade…
Lacoste, the iconic French clothing company, has announced a transformation of its brand image, showcasing a redefined typography, a more streamlined colour palette, and a subtle makeover of its signature crocodile logo. A Refined Typeface The brand’s…
French fashion retailer Lacoste will give viewers of the 2019 French Open an opportunity to purchase its products during the first NBC televised match of the brand’s ambassador Novak Djokovic. NBCUniversal will launch its shoppable TV experience with Lacoste…
LACOSTE has opened a new 30sqm duty-free store in Busan to further enhance their presence in Asia. This new store is located in LOTTE Duty Free, second largest duty free operator, in Busan, which is the second biggest city in South Korea. Travel Retail, often…
British fashion designer Louise Trotter is Lacoste’s new Creative Director, the brand informed in a statement this Thursday. She is the very first woman to hold this role at the French label best known for its crocodile logo. Her first collection will be…
The crocodile shifts to the South and chooses Bangkok as a prey. One week after the opening of its new space in Tokyo, the brand just inaugurated its latest travel retail outlet at the King Power Srivaree Duty Free Downtown Complex in Bangkok. Pursuing its…
Vingroup has opened its 55th shopping centre, The Vincom Center Landmark 81 mall, in Ho Chi Minh City’s Binh Thanh district. The 50,000sqm shopping centre occupies six of the skyscraper’s 81 storeys, housing 100 domestic and international brands in cosmetics,…
Lacoste is pursuing its Asian expansion with the opening of a new travel-retail outlet within Lotte Duty Free Shop Ginza in Tokyo. The brand is, for the first time, introducing its new retail concept – “Le Club” – into Asia Pacific. The French word hints at…
The new Lacoste Raffles City store is the first of the French retailer’s Southeast Asian outlets to feature its latest concept ‘Le Club’. The new style reflects “the synthesis of the brand and its creator Rene Lacoste in one location: the club”, said a…
Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The shirts, which are part of a limited run supporting the “Save Our Species” campaign that launched during Paris…
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the…
Dutch department store operator Topshelf appears to be closing down. The company has announced its last store in Alkmaar will close in mid-January, following the shuttering of stores in Arnhem, Nijmegen and Groningen. The company has not filed for bankruptcy…
A Lacoste boutique store in TriNoma mall, Quezon City, has been transformed to become the brand’s first “standard premium” concept store in the Philippines. The new concept displays items against a backdrop of dark wood, steel furniture, stone-finished walls…
Lacoste has bolstered its Asia Pacific presence with the opening of a 38 square meters store at Lotte Duty Free World Tower in Seoul. The new store reinforces Lacoste’s aim to strengthen and expand its presence in new geographical areas and find new ways of…
Lacoste has opened a pop-up store this month in the China Duty Free Mall, the centrepiece of the CITS Haitang Bay Duty Free Shopping Complex. Tennis time: Lacoste’s pop-up outlet in the China Duty Free Mall includes an interactive game. The 64sq m outlet is…
Lacoste has opened its revamped Sport corner at Don Mueang International Airport Terminal 1. Lacoste kicks off its new Sport concept at Don Mueang Airport. The space has been enlarged and upgraded to feature Lacoste’s new Sport concept. It now offers…
