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Iconic brands Heinz and Heineken have teamed up to release a unique, limited-edition six-pack that combines their popular ketchup and beer products. This creative collaboration is not introducing a new consumption trend, but rather capitalizes on an already…
Heineken’s chief executive officer, Dolf van den Brink, has announced that he will be relinquishing his position on May 31, putting an end to his near six-year tenure as the leader of the renowned Dutch brewer. Career Overview of an Esteemed Leader Van den…
Heineken, the Dutch brewing giant, has announced an ambitious five-year strategy that aims at utilizing fewer resources to generate more growth. The strategy will concentrate on specific markets and brands to maximize organic net revenue growth. The company…
Heineken Vietnam is continuing its 14-year partnership with the National Traffic Safety Committee for developing a “road safety” culture and inculcating the habit of “When you drink, never drive.” The two-year program has trialed activities to reinforce a…
Are you ready to ‘walk on beer’? Because Heineken’s here to ensure that you do just that! The infamous Dutch brewing company recently unveiled Heineken Silver – a new smooth, easy-to-drink beer brewed for a new generation of drinkers. And they decided to…
Heineken Vietnam Brewery has paid VND917.2 billion ($39.7 million) in back taxes and fines for a 2018 transaction. Singapore-based Heineken Asia Pacific Pte. Ltd. had, at the end of 2018, struck a deal valued at over VND4.8 trillion ($207.7 million) with the…
Dutch brewer Heineken sold over 5 million Sabeco shares Friday, bringing its stake in Vietnam’s biggest brewer Sabeco down to 4.32 percent. The shares, equivalent to an approximate 0.81 percent stake, were sold to buyers whose identities have not been…
Heineken Malaysia Bhd, which posted a 4.6% jump in its net profit for the financial year ended Dec 31, 2018 (FY18), remains cautious about its outlook given the challenging environment due to intense competition, implementation of the sales & service tax…
HEINEKEN Malaysia’s Star Academy has kickstarted the latest edition of its programme to train bartenders to serve the perfect pour based on the five-step Heineken Pouring Ritual. The Heineken Star Serve, now in its fifth year, will see Star Academy trainers…
Many big companies have failed to tap into Vietnam’s competitive beer market despite steady growth, industry experts said. Nguyen Van Viet, chairman of Vietnam Beer, Alcohol, and Beverage Association (VBA), said that only big brands such as Heineken and…
Hong Kong-owned A Bathing Ape has been chosen by brewing giant Heineken as its partner for this year’s #Heineken100 program, its eighth collaboration with a retail fashion brand. The two companies have created a capsule collection of four co-branded fashion…
The beer maker is aggressively pouring money into Vietnam, one of the biggest markets in Asia-Pacific. As Heineken considers Vietnam a vital driver for its business growth in Asia-Pacific, the Dutch beverage giant is trying to grasp more market share.…
Performance Management and Delivery Unit (Pemandu) chief executive officer Datuk Seri Idris Jala will join Heineken Malaysia Bhd (formerly Guinness Malaysia Bhd) as chairman starting Jan 1, 2017. In a filing with Bursa Malaysia, the Selangor-based brewer said…
A recent report from a Korean consumer protection agency reveals that the prices of imported fruit, wine, beer and Starbucks coffee in Korea are much more expensive than in other countries. According to Consumers Korea, the domestic prices of imported grapes,…
Rising incomes, an expanding economy and changing consumer patterns are attracting a growing number of international brands to Myanmar. By fuelling competition amongst existing players, their presence is expected to trigger an improvement in the range and…
International brewers are trickling into Myanmar, betting that higher incomes and economic reforms will whip up a thirst for foreign beer in a market that has long been dominated by state-owned firms. Heineken NV, the world’s third-largest brewer, on Sunday…
