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Swedish outdoor apparel brand Fjällräven has launched in Singapore and Malaysia. The 59-year-old brand, whose name translates into ‘the arctic fox’ is known for its collections of high-end clothing and equipment which focus on timeless design and…
Swedish outdoor heritage brand Fjallraven has launched a local online presence in New Zealand, as part of a broader push into the ANZ market. The move follows the launch of a local Australian site in 2017, and the opening of two brick-and-mortar stores,…
Swedish heritage outdoor brand Fjallraven has opened a flagship store in Sydney nearly one year after making its brick-and-mortar debut in Australia. The store, located on York Street in Sydney’s CBD, stocks the brand’s popular Kanken rucksack, as well as a…
