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Global diamond producer De Beers is looking to partner local retailers in smaller cities to boost sales which it claims grew at 100 percent last year. According to a PTI report: The company sells its diamond jewellery through 250 partnered retail stores in…
De Beers Diamond Jewellers Hong Kong has launched a retail location, its fourth, in Kowloon. The 1000sqft store features bridal diamond jewellery including engagement rings and wedding bands, as well as high jewellery and iconic collections such as Talisman.…
After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company…
Forevermark, a luxury retail brand of jeweller De Beers Group, has unveiled a flagship store concept, Libert’aime by Forevermark, in Shanghai. At HKRI Taikoo Hui, the store marks the 1000th Forevermark location in China. The Libert’aime concept focuses on 420…
The International Institute of Diamond Grading & Research (IIDGR) has partnered with Japanese bridal-jewelry retailer I-PRIMO to provide it with polished grading reports. The De Beers-owned laboratory will grade diamonds showcased at all 68 I-PRIMO stores in…
Anglo American’s diamond specialist De Beers has bought the 50 percent stake held by French luxury goods group LVM in De Beers Diamond Jewellers for an undisclosed sum, taking full ownership of the retail operation. Analysts said the joint venture no longer…
Diamonds may be a girl’s best friend, and that’s especially true of female millennials in China. According to diamond-producing giant De Beers SA, 68 percent of diamond jewellery sales in China ($6.78 billion in 2015) are driven by millennial women, many of…
Luxury brands need to use new technologies and offer experiences for their customers, the second Luxury Society keynote event in Shanghai has been told. UCO Cosmetics CEO Arthur Zhang told the event that the early-stage eCommerce model of simply providing a…
De Beers Group of Companies has launched its diamond brand Forevermark in Asia – with new partners in South Korea and Thailand. It is now available in more than 1700 outlets in 38 consumer markets. In South Korea, Forevermark Asia launched with licensee…
